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Fiat Chrysler loses new bid to block Mahindra 4x4s in Jeep trademark fight

Cruise control on a 2017 Chrysler Jeep Cherokee in Medford

Stellantis' (STLAM.MI) Fiat Chrysler failed again on Wednesday to persuade a federal court in Michigan to block sales of Indian carmaker Mahindra & Mahindra's (MAHM.NS) Roxor off-road vehicles based on allegations that Mahindra copied its Jeep design.

U.S. District Judge Gershwin Drain in Detroit ruled that Mahindra's design was not likely enough to cause consumer confusion to justify the ban, reiterating an earlier decision after a U.S. appeals court last year ordered him to reconsider the case.

 
 
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